![]() It’s all about opening up user-generated content to more brands. We know what you’re thinking: UGC is hardly a new trend, so what’s it doing in this article? 64% of consumers say that if a brand they like and follow regularly shares UGC, they’re more likely to share content about the brand or its products.93% of marketers agree consumers trust UGC more than content created by brands.72% of consumers find reviews and testimonials submitted by customers to be more credible than brands discussing their products.User-generated content (UGC) has long been one of the most powerful tools in a social media marketer’s playbook. Since the company joined TikTok in mid-2021, its most successful post - garnering over 535,000 views to date - is this product video showcasing a new sheet color: Taking our all new Classic and Luxe shade Soft Sage out for a spin □ Pictured here with our Classic Core Sheet Set in Cream #brooklinen #discoball #sagegreen #bestsheets ♬ Satellite speed audio – 1D AudiozĢ.Smaller Social Teams Leveraging UGC Creators 3% favor attending an in-person pitch or webinarĭTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products.3% prefer to download a manual or ebook.11% would rather read text-based information. ![]() According to Wyzowl, 73% of consumers prefer to learn about products or services via a short video, compared to: Shorter videos are particularly effective for promoting products and services - a critical element of social media marketing for the corporate sector. In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. It’s quicker to produce and requires less time commitment from viewers, prompting 39% of video marketers to agree that short-form videos generate the highest ROI and 47% to state that shorter videos are most likely to go viral. Smartphone orientation lends itself to vertical video, so it’s no surprise that the overwhelming majority of mobile video consumption - 83% on video sites and 92% on all sites - happens in “portrait.”Īt the same time, short-form video content has grown in popularity among consumers and marketers. Traditionally, viewers watch videos horizontally - think YouTube and Netflix.īut consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. The (Ongoing) Rise of Short-Form Vertical Video We’ve rounded up five key social media trends for 2023 to help you do that. ![]() To get the most bang for your social media marketing buck, you need to keep up with the latest user behavior, functionality, and technology developments. ![]() The social media landscape is constantly evolving, and what worked yesterday may not work today, let alone tomorrow. LinkedIn generated record ad revenues of $13.8 billion - six times higher than in 2017. Meanwhile, half of Twitter’s top 100 advertisers appear to have fled the platform since its takeover by Elon Musk.Ĭonversely, TikTok continued to enjoy rapid growth and is expected to hit 955 million users by 2025. ![]() Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 billion in 2022.īut not all social networks enjoyed equally strong years in 2022.įacebook has plateaued since 2021, adding fewer than 50 million new users throughout 2023 (vs. It’s hard to imagine anyone not using social media today. ![]()
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